If you want to make something amazing, you need to get inspired. Here’s a GIF we created and use here at Red Branch Media on our blog. This is an important consideration because it lets users know what your page is doing rather than having them wonder why something is animating on their screen. Finally, don’t forget to add the words “loading” in your GIF or GIF artboard. If you want an even simpler loading GIF like an animating circle, square, etc., consider using your brand palette to reinforce your brand. The logo mark is a very recognizable image of your brand and is a great thing to bring to life with a simple animation. Do you say GIF with a hard G or like “Jif”? Check out our #BrancherBattle and vote! Click To Tweet Some Considerations of Your GIF Appearanceĭo you have a logo? Consider animating the logo mark. Loading GIFs will let the user know their internet browser is still responsive. Simply creating a loading GIF (also known as preloaders) for your high-content, heavy load-time pages can be the answer to keeping users engaged and interested in your content. It’s not a good impression or great user experience. This is especially true if their wait is accompanied by a blank white page. The longer the load, the bigger the chance you lose your visitor’s interest. A lot of content usually equals a longer load time. Have you ever stumbled onto a page that took forever to load online? Some pages, as helpful as they are, have a lot of content to load.
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